Virgin Active Digital Strategy

Univers Labs have been working with Virgin Active on a digitally led discovery project, to re-strategise their e-commerce website. Our strategy work covers everything from persona and user experience to search engine optimisation and re-platforming technical direction.

User Experience Analytics

We conducted a range of user experience research, including but not limited to eye tracking, click heat maps and scroll depth analysis, highlighting actions that will significantly improve the experience and conversion rates.

Search Engine Optimisation

We conducted a comprehensive SEO review, identifying tracking requirements for all stakeholders and promoting best practice for content optimisation.