In November 2018 German-based Biomedical research cell supplier PromoCell, called on us to rescue their newly launched e-commerce website.
To ensure the shop was open for business 24/7 the priority was to bring the website under our wing, giving it hardened and scalable servers, enterprise-level caching and a service level agreement.
Research led design.
Next, we installed our user experience tracking software and conducted a full audit of the website. We came up with a prioritised list of improvements to increase eCommerce sales.
Among the UX issues we identified, we found that users were finding it difficult to find what they are looking for - often searching via product codes that the site's search could not understand.
We designed a new advanced search experience that auto-detected search intent and among other improvements could autocomplete product codes.